This year, China 's flooring industry reshuffle Currently, a new model of economic development -oriented , lower absolute value of the core CPI , the real estate industry in reducing the large proportion of GDP in the idea , has become the consensus government. The most direct policy is to reduce liquidity, from the end of 2010 has introduced this year to improve the bank deposit reserve ratio and interest rates is the most direct representation, which can reduce the blind development of the real estate business and to keep prices reasonable purpose ; although there livelihood security of affordable housing projects and low-cost housing projects , but for flooring companies, laminate flooring in addition to low-profit sales to a certain supplement , the effect on the overall basically minimal, and the resulting medium and high -grade sales positioning products will be greatly affected. Especially in the first half of the business day will be very difficult .
As we all know , corporate sales floor consists of three parts: First, the new and the stock of real estate sales and bring new clothes user , the second is secondary and above ( including second-hand housing sales ) renovated old user and the third is a high-volume procurement of construction decoration users (New ) . Proportion of these three parts is basically 6:2:2 , meaning that users newly installed floor floor occupied most of the proportion of overall sales ; while the vast majority of flooring companies currently target customer groups are also above the newly installed users. In the current environment , the market will depend on the capacity of the floor decoration materials market, capacity building , capacity building decoration materials market depends on the capacity of the market decoration , decoration market development capacity depends on the number of the real estate market , real estate market development depends on the supply and development of real estate throughout the development of the real estate market in the current environment with Chinese characteristics is entirely driven by the funds , and the source of funds depends on the orientation of China's financial policy , the last of China's financial policy is entirely by the government manipulate cheapest composite decking.
Related research reports solid wood floor flooring laminate flooring forecast analysis report Laminate flooring laminate flooring research report porcelain floor building materials industry analysis reports for more analysis in 2010 , I believe that business is still around the plate harvest year , according to the China's wood flooring market sales statistics up to 2010 400 000 000 M2, at the same time more than 5,000 flooring manufacturers reached a record , but there are brands of the company has only about 1000 to 2000 , only about 25% of the total number of enterprises , sharp contraction in the current market situation , the overall supply and demand market is still oversupply ; market share from the point of view, first-and second-tier brands coming forward line of the market share is still on the rise ( note here does not mean absolute sales volume ) , while the second and third lines and the following brand's market share was declining , continued intense competition between brands , distributors had the floor line joke : we do not sell the floor , but in selling home appliances , selling health, fall behind the industry's great brands monopoly tendencies ; ; bedding, we are not erode the market share of the industry, but home appliances, health , bedding and other industry market share and to decoration companies, real estate companies for representatives of capital and related industries and enterprises because of the enormous capacity of the floor and the overall market lower barriers to entry into the flooring industry in constant , real estate companies and some companies like decoration within the industry in recent years have opened their own professional factory floor , in short the number of enterprises in the industry is growing.
Thus , began in 2005 on the floor of the industry reshuffle will continue, and there is worse. For sale terminals flooring business market, according to recent data show Beijing Real Estate Trading Center , entered since 2010 , Beijing 's housing stock of new and volume of more than 1000 in 2010 , to the present has been reduced by an average 75 about % ; thus , to Beijing , Shanghai , Guangzhou, Shenzhen, Hangzhou as the center of a floor market capacity tier market will decline rapidly ; but on the other hand , recent reports from public sources provincial , and municipal reported the central goal of real estate regulation point of view, from a relatively short period is concerned, some second-tier cities and most of the third and fourth tier cities still can not get rid of the old land finance income policy, some second-tier cities and the vast majority of three , four fluctuations cities flooring market capacity will be less . But it should be noted , though less volatile , but the main tone will still fall , not rise. Overall, the market capacity will be dropped .
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